In fact a lot of the time you wouldn’t be able to tell the difference between a China and UK made amp. Nowadays though many huge guitar and amplifier manufacturers have large parts of their product range made in China and the quality is still excellent. In the past having an amplifier made in China would have meant the quality suffered. The cheaper or more affordable amps tend to be made in China. Price plays a large part in the where the amp is made – the more expensive it is the more likely it is to be made in the UK. The parts are shipped from China to the UK where those parts are assembled in a UK factory. Having said that “made in the UK” actually means “assembled in the UK”. Some Orange amps are made in the UK and others in China. Now one of the leading music brands they enjoy huge success and have their range of amps used by large swathes of well known musicians. ORANGE AMP KEY HOLDER PORTABLEWith the launch of the Tiny Terror, the first lunchbox amp, they set the trend for small, portable but powerful amp heads and the Rockerverb and Thunderverb became huge hits in their own right. This gave the brand a massive boost both at home and internationally and the 2000’s saw Orange rise to even greater prominence. Soon huge artists like Jimmy Page were using Orange amps. ORANGE AMP KEY HOLDER SERIESThat could have signalled the end for Orange but thanks to the lack of success of Gibson’s Oranges they gave the name back to Cooper in 1997 and things changed.Īfter working with Noel Gallagher of Oasis, who had been a long time user of Orange amps, the AD series (AD15, 30 and 30R) was designed and launched to much acclaim. And in the early 90’s Gibson bought the Orange name to manufacturer their own lineup of ‘Orange’ amps under. The only signs of life for Orange were Cooper building special orders. In fact the 1980’s were a barren period for Orange with very little produced or sold. Popularity grew in the early 1970’s but as rock music began to fall out of favor at the end of the 70’s into the 80’s Orange began to struggle. Soon after the store came Orange amps and they quickly found a market. When struggling to get enough stock to cover demand Cooper began designing and producing his own amplifiers.Ĭliff is still in charge today and the name Orange he originally came up with is from the color of the walls of the store – a very bright, psychedelic orange. Cliff was a musician and electronics student who after experimenting with his own amplifier design opened a music store and studio. Orange was founded in London in 1968 by Cliff Cooper.
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